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This Prosecco Designed by Pininfarina Is the Ferrari of Sparkling Wine

It's no real surprise that the famed Italian firm of Pininfarina has captured yet another prestigious design award. But this time the Turin-based tastemakers, known for their drop-dead gorgeous cars like the Ferrari 275 GTB and F40, have turned their hand to something different: Zonin Prosecco's new Cuvée 1821 bottle.

The signature sparkler from the two-centuries-old winemaker, which uses 100% Glera grapes grown in the Veneto region in north-eastern Italy, "embodies a 200-year-old historical line of travel and human endeavor and represents [our] ongoing quest for perfection in the art of sparkling wine production," Zonin notes.

Pininfarina, long known for crafting Italian icons, was the obvious choice to give it a modern redesign. The bottle was recently celebrated at the 2020 edition of the Good Design awards, the industry's most coveted honors, organized annually by the Chicago Athenaeum Museum of Architecture and Design in collaboration with the European Center for Architecture, Art, Design and Urban Studies.

This is the 70th edition of the prestigious awards, and the Zonin Cuvée 1821 project was one of four prizes awarded to Pininfarina by the judges. It was cited for both honoring the brand's heritage and embodying the "idea of an ambitious future," as the prosecco producer looks to rival champagne, cava, and other competition in the category.

Fine vertical lines on the label "represent expertise composed of precision, technical know-how and exactitude," while its circular shape "is a symbol of inclusiveness, socialization, and humanity." And of course, the end result has plenty of Italian flair.

Pininfarina also refreshed Zonin's rosé prosecco bottle giving it a similar visual identity to the Cuvée 1821 and helping to rebrand the winemaker's offerings in a cohesive way. 

Just the thing to toast with when you buy your next Ferrari, right...?