Los Angeles-based label RHUDE is entering the kitchenware space thanks to a new collaboration with Instant Brands, the parent company behind a number of different culinary staples like Pyrex and Orelle. It was developed by Rhuigi Villaseñor — the founder and creative director behind RHUDE — as a tribute to his mother, who taught him how to cook.
The capsule, titled "LATE SUMMER," features a wide mix of ltd. edition products ranging from a dinnerware set and chef's knife to full appliances like an electric pressure cooker. And to no surprise, plenty of RHUDE's signature yellow is infused throughout the collection.
“I feel privileged that my designs and the beauty I am able to bring to the iconic portfolio of Instant Brands can be part of 'together moments' when people use these products to cook and enjoy food with loved ones," notes Villaseñor.