To kick off New York Fashion Week, famed French champagne house Moët & Chandon has just unveiled a cool collaboration with Off-White and Louis Vuitton designer Virgil Abloh on a new collectible bottle. The Moët & Chandon c/o Virgil Abloh limited edition contains Moët’s iconic Nectar Imperial Rosé, beloved bubbly of the fashion crowd.
The limited-edition collection marks the designer’s first-ever liquor brand collaboration, which he just teased today on Instagram. Each of the bottles get's an all-white treatment on its classic gold-label and showcases Abloh's signature wit with the words "DO NOT DROP" embossed on the side. The collaboration was nearly a year in the making.
Beginning in October, Abloh will unveil a limited number of 3-liter jeroboam bottles, exclusively for family and friends – like longtime collaborator Kanye West – along with 750ml “ready-to-wear” bottles available in select cities and nationwide via Clos19.com. The 750 ml size will cost $59.99, and we expect it will sell out immediately, so look sharp.