Wild Turkey just announced multi-year partnership with Academy Award-winning actor Matthew McConaughey, who will be their new Creative Director.
But unlike other celebrities with "Creative Director" titles, McConaughey will actually be writing and directing all commercials and video marketing. Pretty cool.
Here's a great short film documenting a day McConaughey spent at Wild Turkey's distillery in Kentucky. It's well-produced, stylish, and totally worth a few minutes of your time.
We'll cheers to this.