With a company the size of Johnnie Walker, a crowdfunding platform is a highly unusual place to turn.
But that doesn't make this project any less cool.
With the help of Indiegogo, they're launching My Edition, a new customization platform – think Nike I.D. – that lets you build your very own Scotch whiskey that's tailored to individual tastes and presented in a bespoke bottle that's not just personalized by you, but individually numbered.
This video dives in further:
For whiskey enthusiasts or someone looking to snag a personalized Christmas gift early, this is definitely something to consider.