The founder, Lauren D'Souza, grew up drinking her grandmother's spiced chai and decided to see how some of its special recipe elements played with coffee. It took some tuning and tinkering but the formula eventually locked in, resulting in a "perfectly balanced spiciness that doesn't compete with the coffee flavor, just gives it some umph."
It arrives in two different recipes, one designed for light roast and one designed for dark roast coffee. Try for yourself here. And for those who want to get really creative in the kitchen, we hear it adds a proper kick to cocktails, desserts, marinades, and even ice cream.