Iconic single malt The Glenlivet has announced a cool new limited edition whisky called The Glenlivet Code which requires connoisseurs to unlock its cask information and tasting notes via digital means. The exclusive Scotch, priced at $120 a bottle and inspired by legendary British codebreakers like Alan Turing, will be released at the end of April.
To start the process of discovering its "labyrinth of flavors" purchasers first use Shazam to scan a unique code on the back of box which conjures up a hologram of The Glenlivet’s Master Distiller Alan Winchester who will help guide them on their journey. They can also enter the virtual tasting room on TheGlenlivet.com where they can compare notes.
After decoding the flavors of the new whisky, they will be awarded a score which can be posted on social channels to see how they stack up against other fans and gauge who's in the lead, liquidly speaking. The official tasting notes will be published at the end of the year at which point the most masterful palates will be revealed.