Meet Dos Equis' New Most Interesting Man in the World

The wait is over.
Author:
Publish date:
Social count:
86

Easily one of the most brilliant marketing moves of the last ten years was Dos Equis' Most Interesting Man in the World character.

He was the kind of guy that every red-blooded male wanted to be more like and had the magical ability to appear in commercials you never hated to sit through.

The original retired a few months back and Dos Equis has been carefully planning a relaunch, which is finally teased in this suave-filled video. Enjoy.