Now might be the time to ditch that ratty old cooler bag and opt for this camo option from the guys at Hudson Sutler.

Built around a half inch of insulation with a waterproof liner normally reserved for life rafts and constructed with 18 oz canvas, a reinforced bottom, heavyweight cotton webbing handles, and a rustproof resin zipper, this thing is dripping in both quality and cool.

With plenty of space for up to 30 beers or eight bottles of wine, this is a better way to keep all your favorite beverages cold when on the go.