What makes a bottle of single malt Scotch worth more than a new Jeep Wrangler? When it's an exclusive 50-year-old elixir bottled by The Glenlivet, the legendary Speyside distillery that produces some of the world's best-loved whisky.
The Glenlivet Winchester Collection Vintage 1966 was distilled in a momentous year for the UK, when England was victorious in the World Cup and the Beatles were, according to John Lennon, "bigger than Jesus."
Only 100 bottles of the ridiculously rare tipple have now been crafted in a special bottle and wooden case which will be released worldwide at selected luxury retailer's like London's Harrod's for $25,000 apiece, making it one of the world's most expensive spirits.
However one of them is even more desirable: the personal bottle of The Glenlivet Master Distiller Alan Winchester (above), for whom the special expression is named. On October 21st it will be auctioned off at Christie's in New York City, where it could go well above the $25,000 list price.
That's because it also includes a trip to the The Glenlivet's historic distillery in Moray, Scotland, to "lay down" some newly distilled Vintage 2016 single malt with Winchester himself in a one-of-a-kind experience that Christie's has never auctioned before.
According to The Glenlivet, the nose of the 50-year-old is "deliciously sweet with the aromas of treacle, moist raisins and apricot jam" while "the palate is gratified with the release of candied, sumptuous soft fruits, sweet treacle and juicy orange, layered by delicate spice – a teasing intermingling of cinnamon and liquorice."
And that's what a Jeep Wrangler's worth of whisky tastes like....