Not sure how new this rebranding project from Anton Green, Karin Olafsdottir, Lucas Andersson and Linnea Andersson is, but it sure is well done. Gillette is a company that's in a really interesting place right now with cool brands like Harry's and Dollar Shave Club cutting their costs by a ton and doing so with the kind of upstart style Gillette is sorely missing. This takes it back to basics with a classic and masculine style...