Visual Proof That All Movie Trailers Are Exactly The Same

Secretly, they're all using the exact same formula.
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Here's a great video that breaks down how almost all action movie trailers are exactly the same and use an identical formula. It's fascinating. 

Every once in a while though, a truly incredible trailer will drop that deviates from that recipe. Most recently, we'd say American Sniper did it right and it absolutely crushed at the box office because of it. A reminder of that masterful editing below.