This is bizarre.
And, quite frankly, amazing.
As good as shows like Breaking Bad and Game of Thrones might be on the second viewing, they'll never be as potent as the first time your eyes and ears were treated to the storytelling.
But Samsung is trying to change that.
Their Unspoil Me website claims it can walk you through a 23-minute hypnotherapy session that will make you completely forget a TV show. Afterward, you can rewatch it as if it was the first time.
Have we tried it? No. Do we know if it works? Results seemingly vary. But you can give it a go yourself assuming you're over the age of 18 and approve a terms and conditions page an army of lawyers likely spent months on.