We love this new spot from Canon. It's a masterful cinematography blend of action, energy, and nature that will surely inspire you to share imagery with Canon this Winter. With a stunning backdrop, skijoring behind a horse at 50 kilometers per hour in the snow of Patagonia, Argentina never looked so cool.
Also, it took some serious gear to create this in the harsh conditions. Drones, snow-rovers and snowmobiles all played a crucial role to make this happen. Here's a just as good behind the scenes look on what it took to pull this off.