Gucci Announces 'Tennis Clash' Collab

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Gucci just announced a new collab with mobile game Tennis Clash featuring virtual clothing and accessories designed by the Italian fashion house.

In addition to the style moves, the game will also launch a tournament mode called "The Gucci Open" dressed with branded courts and tennis string.

Kicking off on June 18 alongside IRL and purchasable versions of the in-game pieces, this is an interesting marketing play and something we suspect to see a lot more of over the coming years.