Back in the day, when the internet was still fresh, BMW released a whole bunch of beautifully shot short films that had a heavy focus on motoring.
They were critically acclaimed, starred none-other-than Clive Owen, and were directed by some of the biggest names in Hollywood.
In a word, they were perfect, and any self-proclaimed car guy knows it.
Long though dead, BMW Films is making a comeback with a new series of shorts starring Mr. Owen and some gloriously fast Bimmers. The first, The Escape, will be directed by Neil Blomkamp and will hit digital devices on October 23rd.
Check out the trailer now. This is everything marketing should be.