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Apple Teases 'The Morning Show' With First Trailer

Apple is launching its streaming platform this fall with highly-anticipated drama The Morning Show, a new series led by Reese Witherspoon, Steve Carrell and Jennifer Aniston that's based on Brian Stelter's 2014 book Top of the Morning: Inside the Cutthroat World of Morning TV.

The first teaser trailer went live today, which you can check out above. We're not sure how this one will land but Apple's seemingly unlimited budget and the star power involved certainly has us intrigued.