This "Unskippable" Commercial Is A Genius Marketing Move To Battle DVR

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This is some creative stuff from the team over at GEICO. Basically, you can't skip this ad, because it's already over. Watch the whole thing here and you'll totally get it...

Imagine seeing this pop up right after a commercial break hits during the middle of your favorite show? You hit fast forward to skip ahead, and all you get is a full-length ad with the GEICO logo at "normal" speed. So impressed by this. It also works great on YouTube, where you have the option to skip a video ad after just a few seconds but this particular one is already over before you can even do that. Really good stuff.