I had the incredible fortune of being invited to the first "Hello, Again" production last week, an avant-garde event put on by Beck and Lincoln Motor Company. The three-time Grammy winner performed his own eight-minute rendition of David Bowie's "Sound and Vision" (plus a few of his own for the crowd) with a 167 piece orchestra surrounding him in every direction.
Beck performed with his acoustic guitar on a center platform as a crowd of 300 VIPs and orchestra members (including a marching band, choir, Peruvian charango group and more) circled. His father, David Campbell, conducted the ensemble and director Chris Milk was the driving creative force behind the operation.
The outrageously impressive live show was recorded for your viewing pleasure and can be seen below.
This was the first in a series of creations Lincoln Motor Company is producing as part of their "Hello, Again" campaign, showcasing its own 90-year history while refreshing classic works of art with a new spin. Expect to see more "Hello, Again" events as the year goes on, in subjects like fashion, film and music. I'm excited to see what's next...