Gucci and ltd. edition vinyl toys powerhouse SUPERPLASTIC just announced SUPERGUCCI, an art-meets-culture-meets-metaverse project dropping in three parts. This follows two independent NFT releases from both parties last year, with SUPERPLASTIC delivering the Janky Heist NFT collection and Gucci teaming with Christie's on an artful one-of-one NFT film.
The first release is made up of ten co-designed NFTs and corresponding ceramic sculptures, each handmade in Italy and inspired by the unique patterns and symbols of Gucci.
It's due to launch Feb. 1 on both SUPERPLASTIC and the "experimental online space" Gucci Vault, which will also be offering a small collection of pre-owned vintage Gucci pieces at the same time. We're expecting an auction format.