Cole Buxton — the eponymous British menswear label — has just launched its first NFT collection, which is made up of over 100 completely unique and hand-drawn art pieces based on original concepts and designs by the fashion house.
It's a rewards program, of sorts, as each individually numbered piece in the “NFT Collection #1” catalog will be given away for free to the most loyal and dedicated Cole Buxton customers and VIPs. Each corresponds to a physical print of the Cole Buxton NFT, which will arrive first to the original owner alongside instructions on how to claim the digital piece. Royalties from resale, meanwhile, will be sent directly to the soon-to-be-launched Cole Buxton Charity Foundation.
Brand utility is also in the roadmap for the NFT project, though details are TBD right now. An example of such a thing would be an exclusive release for NFT holders, though there are thousands of ways to shake things up in an interesting way. Check out the whole collection on OpenSea here.