The compelling history of Alfa Romeo began in 1910 when Cavalier Ugo Stella acquired the shares of Società Italiana Automobili Darraq – a French car maker. Of course, it would go on to become one of the most iconic Italian brands, a tribute to the sheer excellence of design, engineering and technology, along with competition prowess, that quickly established Alfa's reputation around the world.
Nearly 110 years later Alfa continues to amaze with cars like the 4C, so the time seems ripe for a full-on tribute to the legendary marque in coffee table book form. Hence Pure Alfa Romeo: Legend, Culture, Passion by Stefano d’Amico, president of the Italian Alfa Romeo International Club Register for 34 years, being published next month (and available for pre-order now) by Rizzoli.
D'Amico, an Alfa expert if ever there was one, covers the entire history of the brand with extensive use of rare historical and archival material, much of it published here for the first time. Mario Andretti, the only driver ever to win the Indianapolis 500, Daytona 500, and the Formula One World Championship, who drove for Alfa's factory team, provides a preface.
Alfa Romeos have long been beloved of collectors, and the second half of the book focuses on 80 different cars from private collections dating back to the first Alfas ever constructed in 1910 and running up to the very latest models. Lavish photography is accompanied by edifying text and archival extracts.
In the book you'll discover that Enzo Ferrari founded Scuderia Ferrari in 1929 as an Alfa Romeo racing team, long before the first Ferrari-badged car ever saw the light of day. Alfa holds the world's title of the most competition wins of any marque in the world, causing no less a personage than Henry Ford to declare, "When I see an Alfa Romeo go by, I tip my hat!”
From Contempt starring Brigitte Bardot to The Graduate to Quantum of Solace, Alfas have long been icons of popular culture as well, and the newest generation of sporty rides bearing the famous Alfa crest is inspiring a new wave of creative types and anyone who's ever dreamed of driving something so purely, viscerally appealing.
And whether you already own an Alfa or are waiting to join the ranks of the initiated someday, this is one book you'll want to make space for on your shelf.