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Pininfarina Enters the Metaverse

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Iconic Italian design house Pininfarina is entering the world of digital art with an exclusive NFT series celebrating the legendary 1970 Pininfarina Modulo concept car. 

The Modulo NFT Collection was created by contemporary artist Sasha Sirota from previously unseen sketches preserved in Pininfarina’s private archive. It spans five total pieces, each arriving with a number of bonuses for the lucky winners: two ltd. edition physical prints of the artwork signed by Paolo Pininfarina, a private tour of the Pininfarina Museum, a one-to-one session with the car design team, and unique digital replicas (GLB files) of the Pininfarina Modulo for metaverse-ready drives.

Set to go to auction starting May 24 via RM Sotheby's, we expect each of these to go for a pretty penny.