How Lamborghini Stole the Show During Monterey Car Week

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Lamborghini made an impressive showing during Monterey Car Week and the Pebble Beach Concours d'Elegance last weekend with an armada of cool cars both old and new. From street art to supercars the iconic Italian brand showed that their fast, beautiful rides have major allure.

Of course, a number of legendary Lamborghini Miuras were to be seen at all the best classic car events. At the Pebble Beach Concours d’Elegance there was a special section dedicated to the V-12-powered, mid-engine masterpiece. A 1972 Miura P400 SV, owned by legendary rally driver and Ferrari Formula One team boss Jean Todt, captured the highest honor, winning best in its class. 

The marque debuted the Lamborghini Lounge Monterey for the week's festivities, where Lamborghini owners, VIPs, influencers and friends were treated to an Ad Personam car customization room, live sketching from Lamborghini designers and an array of Italian culinary delights. The brand's full lineup, including the new Huracán EVO and EVO Spyder, were on display.

The weekend kicked off with an exclusive event at the villa to unveil a "pop interpretation" of the Aventador S by 19-year-old L.A.-based street art sensation Skyler Grey, which is also the first Lamborghini to have its authenticity certified via blockchain technology, a major milestone and the way of the future for high-end luxury goods.

At The Quail, A Motorsports Gathering, Lambo debuted the limited-edition Aventador SVJ 63 Roadster, of which only 63 examples will be built. The eye-popping 217 mph drop-top, which sold out long before it was seen in public, has a full carbon fiber body and was designed to commemorate Lamborghini’s inaugural year of 1963.

Lamborghini also celebrated its most recent racing victories, with a special Huracán EVO GT Celebration model in tribute to the Huracán GT3 EVO, which triumphed at the 24 Hours of Daytona and the 12 Hours of Sebring for two consecutive seasons. The show livery is a combination of Verde Egeria green and Arancio Aten orange, and there are nine possible combinations. 

“We at Lamborghini are future shapers and designers of experiences at the forefront of luxury, technology and design,” declared Stefano Domenicali, Lamborghini's Chairman and CEO. “There is undeniable energy this year at Monterey Car Week [with] the introduction of the Aventador SVJ Roadster, the celebration of recent racing endeavors and unveilings of the brand’s newest creative collaborations."

"Pebble Beach," he adds, "being the pinnacle of automotive events, is the perfect backdrop to honor such milestones."