Hertz has really upped its game in Italy with Selezione Italia, a cool collection of Italian cars you can rent for road trips that just got even cooler thanks to a new collaboration with Fiat heir Lapo Elkann's custom shop Garage Italia.
The collab adds a trio of customized versions of the Fiat 500 Jolly "Spiaggina," the iconic, and highly collectible, Riviera cruiser from the 1950s favored by the likes of Gianni Agnelli, Grace Kelly, and Aristotle Onassis.
Last summer Elkann announced a new EV recreation of the Jolly; however the Hertz Italy cars are even more awesome because they are based on actual vintage Fiat 500s, just like the originals, that have been electrified.
The custom rides feature a rear-wheel drive electric motors and hand-woven seats in natural rope, with great retro paintjobs including bright yellow, baby blue, and a red, white and green version in homage to the Italian flag.
The easy-to-drive beach buggies are the embodiment of sprezzatura and add a dash of La Dolce Vita to any Italian excursion. Onassis used to bring his along on his lavish yacht so he could drive his glamorous guests around whenever they docked in a sunny locale.
Garage Italia CEO Enrico Vitali calls the Jollys the "perfect blend of tradition and modernity, aesthetic research and production craftsmanship, technological innovation and electric redevelopment, in the name of sustainability and style.”
"In Italy, we are proud of our traditions, of our distinctive culture that embodies authentic design, fashion, food, and art, but most of all, hospitality – all embedded in Selezione Italia," notes Hertz Italy General Manager Massimiliano Archiapatti. "Selezione Italia is much more than a rental offer, it's a philosophy; it's the way we honor the relationship with our guests."
The Jolly isn't the only outstanding option from Selezione Italia. The collection also includes the Abarth 595 Competizione e Turismo, Alfa Romeo Giulia Quadrifoglio, Alfa Romeo 4C, Maserati Ghibli, Maserati Levante and Maserati Quattroporte, with more custom cars from Garage Italia to come.
Because vacations are too short to drive boring cars....