Ford just announced that they will be revealing the upcoming Bronco revamp on July 13 through a series of custom short films created in collaboration with legendary filmmaker and photographer Jimmy Chin, best know for directing the Oscar-winning documentary Free Solo. 

The films will air on ABC, ESPN and National Geographic in each network’s first commercial break in the 8:00 p.m. ET hour before landing on Hulu the next day. During and after the reveal, you'll be able to reserve your model for $100 through the automaker's website.