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BMW Taps Gigi Hadid To Unveil Its First-Ever M2 Coupé

Luxury car campaigns may never look the same.

The German carmaker flirts with sex appeal for their latest advertisement efforts. And we're not complaining. 

Is there a more effective way to promote the M TwinPower Turbo engine of their new BMW M2 Coupé than dressing up Gigi Hadid in a hot-red dress? We didn't think so either.