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Ball and Buck Launch Custom Jeep Program

Ball and Buck might specialize in sporting goods and apparel for activities like fishing and hunting but they're breaking into the automotive space with a new custom Jeep initiative.

Much like the restored and modified Defenders we keep seeing pop up, the company will source vintage Jeeps from the 1980s and fit them with all kinds of modern updates and aesthetic upgrades along with various engine and performance options. Each will be built by Kyle Smith of Bird Buggy and will take anywhere from three to six months to complete.