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Rare Luka Doncic Rookie Card Sells for Nearly $1mm at Auction

A rare Panini Prizm rookie card of 23-year-old NBA star Luka Doncic just sold through Goldin Auctions for slightly under $800,000 USD, making it one of the splashiest and expensive cards for any young gun. Previously, we've seen legends like Michael Jordan and Tom Brady command astronomical pricing but this is the first time we've seen a Doncic card nearly reach seven figures.

Only 10 gold cards of Luka Doncic from the 2018-2019 Panini Prizm set exist in the world and of those 10, only three have received a GEM MINT 10 grade from PSA. Modern art...?