This Driver Comes With an Integrated Sensor That Tracks Your Distance

Grip it and rip it.
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What guy doesn't love bombing drives on the golf course? As much as you hear "drive for show, putt for dough," there are few things in life more satisfying than perfectly connecting off the tee box.

Now, thanks to Cobra, you can track your driver distance like never before. They've seamlessly integrated an Arccos sensor into the grip of their drivers, wizardry which captures total distance and lets you review your stats post round–longest drive, average driving distance and number of fairways hit. Data-backed bragging rights when lovingly trash talking with your overly competitive playing partners is a beautiful thing.

This technology is built into their four flagship drivers–KING LTD Driver, King F7+, King F7, and Ladies F7 Driver–and the companion app from Arccos is free to download and super easy to set up. Cobra is one of the most exciting brands in the golf world right now and it's awesome how they're actively working on making the sport more accessible and fun for players of all skill levels. From the Bryson Dechambeau-inspired single-length irons to this endeavor, they're making all the right moves.

If you're curious how the Arccos sensors work, make sure to listen to our interview with their CEO, Sal Syed, who we chatted with last year. He explains everything in-depth.