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Pierrepont Hicks makes some very stylish neckwear and their latest lookbook features the author behind one of my all-time favorite blogs, Rules for my Unborn Son. Here are a few shots from the campaign and some of my favorite ”rules” thrown in the mix.

518. Expect no sympathy for a hangover. And give none.

302. Never be the last one in the pool.

532. Never turn down a breath mint.

181. If you ignore history, it will ignore you.

326. Your best chance of being a rockstar is learning the bass.

375. Don’t pose with booze.

484. Don’t own a pet that you can’t take out for a walk.

528. It’s better to be right than first. It’s best to be both.

519. The best way to ruin an apology is with an explanation.