Cool Marketing: 'Deja View' - An Innovative Responsive Film from Infiniti

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Jack Archer
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Really digging this short film from the awesome people over at Infiniti. It combines cinematic narrative with new technologies, making the viewer part of the experience by tapping into their mobile phone. Sure, at the end of the day it's just a ridiculously cool and elaborate car commercial, but it's presented and filmed in a way that's so new and creative, you gotta applaud. Experience for yourself here and make sure to catch some behind-the-scenes photos below.

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