Sexy Swimwear Commercial + Music Video = Genius Marketing Move

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Jack Archer
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Seafolly, the bikini company, teamed up the band Panama to produce and shoot a music video featuring their products. It's sexy, dreamy, and incredibly well done. It's also genius, as the band gets a free music video out of the partnership and increased distribution thanks to Seafolly's social clout. The brand, on the other hand, gets to show off their products to an awesome song that would have racked up the YouTube views on its own. Except to see A LOT more of this over the next few years... Gucci x The Killers? Band Of Outsiders x Spoon? You get the idea.

Their most recent lookbook ain't bad to look at either...

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