Hello, Again: Beck Reimagines David Bowie's "Sound and Vision"

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Jack Archer
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I had the incredible fortune of being invited to the first "Hello, Again" production last week, an avant-garde event put on by Beck and Lincoln Motor Company. The three-time Grammy winner performed his own eight-minute rendition of David Bowie's "Sound and Vision" (plus a few of his own for the crowd) with a 167 piece orchestra surrounding him in every direction.


Beck performed with his acoustic guitar on a center platform as a crowd of 300 VIPs and orchestra members (including a marching band, choir, Peruvian charango group and more) circled. His father, David Campbell, conducted the ensemble and director Chris Milk was the driving creative force behind the operation.

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The outrageously impressive live show was recorded for your viewing pleasure and can be seen below.

This was the first in a series of creations Lincoln Motor Company is producing as part of their "Hello, Again" campaign, showcasing its own 90-year history while refreshing classic works of art with a new spin. Expect to see more "Hello, Again" events as the year goes on, in subjects like fashion, film and music. I'm excited to see what's next...