Tesla’s New Cinematic Short Is Incredibly Awesome

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Jack Archer
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Screen Shot 2014-07-29 at 3.25.56 PM

This new short film directed by David Holm for Tesla is grimy, sexy, awesome, and downright cool. Outside of marketing through shopping mall stores and the tons of PR they get for being totally innovative and noteworthy, they haven't really gone the traditional marketing route with TV commercials and magazine print ads. Will be interesting to see how they approach that stuff, if at all, but this sort of aesthetic on display here would be totally welcomed. It's also worth noting how cool it is that Tesla doesn't call it a "commercial" or an "ad," they call it a "cinematic short."